Personalized Offers Are Powerful — But Too Often Off-Base

More Than Half of Consumers Say Personalized Offers Miss the Mark

A swing and a big miss: those “personalized” offers so obviously targeted to someone other than you. PYMNTS Intelligence’s latest survey of 2,549 U.S. consumers, “Personalized Offers Are Powerful — But Too Often Off-Base,” a collaboration with AWS, finds that more than half of consumers feel the same way. The big miss: More relevant offers could prompt nearly half of consumers to switch.

Inside the January Study
  • 58%: Share of consumers interested in discount and promotion offers
  • 44%: Portion of consumers finding offers very relevant to their needs
  • 89%: Share of millennials interested in receiving personalized offers, leading all demographics

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