Platforms’ Expansion Hinges On Payments Orchestration

Payments Orchestration Helps Small Business Shorten Time to Making a Sale The right payment infrastructure can mean the difference between one less click on the way to checkout and therefore one more sale, says Volusion CEO Troy Pike in this month’s “Payments Orchestration Tracker®,” a collaboration with Spreedly.

Inside the December Tracker

Troy Pike, CEO of merchant aggregator Volusion, and Spreedly CEO Justin Benson describe how payments orchestration can assist platforms in their goal of helping small merchants compete on a global stage.
There is vast untapped potential in international expansion, but the diversity of payments worldwide can pose a formidable barrier to market entry.
Payments orchestration allows aggregators to “turn on” payment gateways to onboard merchants swiftly and easily. It can also provide them with value-added services to sweeten the deal.