targeted ads

PayPal Wants to Monetize the Connected Shopper With Ads
PayPal Wants to Monetize the Connected Shopper With Ads
May 28, 2024  |  Data

Following a trend that has been predicted since JPMorgan Chase announced Chase Media in early April, PayPal has announced the creation of a new advertising...

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PayPal Building Ad Business Based on User Data
PayPal Building Ad Business Based on User Data
May 28, 2024  |  Data

PayPal is developing an advertising sales business built on its user data. The payments giant would create this ad network using data from user purchases...

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EU Says Meta Needs to Change Targeted Ad Practices
EU Says Meta Needs to Change Targeted Ad Practices
December 06, 2022  |  Regulation

European privacy regulators say Meta shouldn’t require users to accept ads based on online activity. The ruling could limit the data the social media giant can use to...

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Retailers Scramble to Ensure Targeted Ads Comply With New Privacy Regs
Retailers Scramble to Ensure Targeted Ads Comply With New Privacy Regs
September 27, 2022  |  Retail

Retailers are reportedly racing to comply with California’s data privacy regulations as a new, stricter law is set to take effect in the state beginning...

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GDPR Thins The Herd For Online And Mobile Advertising
GDPR Thins The Herd For Online And Mobile Advertising
August 23, 2018  |  Legal

Don’t cry for Facebook. Sure, the social media platform said it lost one million active users from Europe after the General Data Protection Regulation (GDPR)...

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Twitter Unleashes New ‘Brand Bait’ Ads
Twitter Unleashes New ‘Brand Bait’ Ads
August 05, 2016  |  Merchant Innovation

Twitter unlocked a new feature on Thursday (Aug. 4) that will allow advertisers to “bait” a user into clicking on their ads in order to...

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