advertising

Amazon Sellers Turning to Google Ads to Reach Shoppers
Amazon Sellers Turning to Google Ads to Reach Shoppers
May 30, 2024  |  eCommerce

Amazon sellers are reportedly increasingly turning to Google Ads to boost their business and stand out in the crowded marketplace. With the emergence of startups...

READ MORE >
PayPal Wants to Monetize the Connected Shopper With Ads
PayPal Wants to Monetize the Connected Shopper With Ads
May 28, 2024  |  Data

Following a trend that has been predicted since JPMorgan Chase announced Chase Media in early April, PayPal has announced the creation of a new advertising...

READ MORE >
PayPal Building Ad Business Based on User Data
PayPal Building Ad Business Based on User Data
May 28, 2024  |  Data

PayPal is developing an advertising sales business built on its user data. The payments giant would create this ad network using data from user purchases...

READ MORE >
AI in Commerce: 5 Essential Use Cases for B2B Operations
AI in Commerce: 5 Essential Use Cases for B2B Operations
May 24, 2024  |  artificial intelligence

It’s getting harder and harder to spell innovation without AI (artificial intelligence). And with the news Wednesday (May 22) that Zilliant is integrating generative AI across...

READ MORE >
Google Testing Ads In AI Search Overview Results
Google Testing Ads In AI Search Overview Results
May 22, 2024  |  Google

Google is experimenting with placing search and shopping ads in its AI-generated query results. Last week, the tech giant debuted AI Overviews, which deliver artificial...

READ MORE >
How Businesses Can Navigate the AI Search Shake-Up
How Businesses Can Navigate the AI Search Shake-Up
May 17, 2024  |  eCommerce

Google’s latest unveiling of artificial intelligence (AI)-powered search tools has sent ripples through the business world, prompting leaders to rethink their digital strategies. The tech giant’s...

READ MORE >
OpenAI and Reddit Partner on Data Licensing, AI-Powered Features, Advertising
OpenAI and Reddit Partner on Data Licensing, AI-Powered Features, Advertising
May 16, 2024  |  Partnerships

OpenAI will be using Reddit content to train its artificial intelligence (AI) models. That’s one component of a new partnership formed by the AI company and the social media...

READ MORE >
Google’s AI Search Feature Fuels Content Traffic Concerns
Google’s AI Search Feature Fuels Content Traffic Concerns
May 15, 2024  |  artificial intelligence

Google’s new artificial intelligence (AI)-powered search summaries could significantly impact online publishers by driving users away from their websites and toward the tech giant’s own...

READ MORE >
Walmart Teams With Disney in Race Against Amazon for Streamers’ Spending
Walmart Teams With Disney in Race Against Amazon for Streamers’ Spending
May 10, 2024  |  Retail

As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive...

READ MORE >