Credit Union Innovation Index: A 360 Degree Look at What's Driving Credit Union Innovation

The Credit Union Innovation Index, a PYMNTS and PSCU collaboration, explores the relationships between CUs, their members and the FinTechs that serve as payments innovation solutions providers. Our analysis considers data from more than 3,800 financial consumers, CU leaders and FinTech executives, providing a comprehensive overview of the market forces driving CU innovation in the digital age.

KEY FINDINGS IN THE STUDY INCLUDE:
  • 51 percent: Portion of CU members who banked with CUs because they liked their prices
  • 58.4 percent: Share of members who were “extremely” satisfied with their CUs
  • 51 percent: Portion of CUs that cited compliance as an impediment to innovation

PSCU Credit Union Innovation Report Series

How Credit Union Innovation Can Drive Gen Z Engagement
Growing Credit Union Membership via Lending and Omnichannel Banking Innovation
2024 Credit Union Innovation Readiness Index - January 2024
How Credit Product Rates Impact FI Selection
Credit Union Membership and Credit Profiles
Staying Ahead Through Payments Innovation
Bridging the Cryptocurrency Divide — Why Members Want Access, Why Credit Union Executives Resist
Product Development Slowdown Tests Member Loyalty
Cryptocurrency As A Key To Member Loyalty
The Race To Meet Consumer Demand
Product Innovation As The Key To Membership Growth
Responding To Member Demands For Digital Financial Services
Credit Union Innovation Playbook
Credit Union Innovation Study - July 2021
Credit Union Innovation Playbook Touchless Payments Edition
Credit Union Innovation Study - February 2021
Credit Union Innovation Playbook: Card Trends Edition
Credit Union Innovation Playbook: Microbusiness Opportunity Edition
Credit Union Innovation Playbook: Challenger Banks Edition
Credit Union Innovation Playbook: New Payment Flows Edition
Credit Union Innovation Index - March 2020
Credit Union Innovation Playbook: Loyalty Innovation Edition
Credit Union Innovation Playbook: Data Analytics Edition
Credit Union Innovation Playbook: Digital Banking Edition
Credit Union Innovation Playbook: Trust But Verify Edition