Credit Union Innovation Playbook: Digital Banking Edition

The Credit Union Innovation Playbook, a collaboration between PYMNTS and PSCU, examines credit union ecosystem players’ innovation agendas. Each edition of the Playbook homes in on a specific innovation focus, exploring the differences between how credit union members and leadership prioritize innovation in four select areas: risk and fraud, digital banking, data and analytics and loyalty.

INSIDE THE APRIL Study
  • 59.9 percent of current CU members consider it “very” or “extremely” important for their CUs to offer mobile apps
  • Among Generation Z members, 50.4 percent chose their CUs because of their mobile app offerings
  • Bridge Millennials are more likely than any other generations to consider switching their primary FIs, with 12.7 percent willing to do so

PSCU Credit Union Innovation Report Series

How Credit Union Innovation Can Drive Gen Z Engagement
Growing Credit Union Membership via Lending and Omnichannel Banking Innovation
2024 Credit Union Innovation Readiness Index - January 2024
How Credit Product Rates Impact FI Selection
Credit Union Membership and Credit Profiles
Staying Ahead Through Payments Innovation
Bridging the Cryptocurrency Divide — Why Members Want Access, Why Credit Union Executives Resist
Product Development Slowdown Tests Member Loyalty
Cryptocurrency As A Key To Member Loyalty
The Race To Meet Consumer Demand
Product Innovation As The Key To Membership Growth
Responding To Member Demands For Digital Financial Services
Credit Union Innovation Playbook
Credit Union Innovation Study - July 2021
Credit Union Innovation Playbook Touchless Payments Edition
Credit Union Innovation Study - February 2021
Credit Union Innovation Playbook: Card Trends Edition
Credit Union Innovation Playbook: Microbusiness Opportunity Edition
Credit Union Innovation Playbook: Challenger Banks Edition
Credit Union Innovation Playbook: New Payment Flows Edition
Credit Union Innovation Index - March 2020
Credit Union Innovation Playbook: Loyalty Innovation Edition
Credit Union Innovation Playbook: Data Analytics Edition
Credit Union Innovation Playbook: Trust But Verify Edition
Credit Union Innovation Index: A 360 Degree Look at What's Driving Credit Union Innovation