Cryptocurrency As A Key To Member Loyalty
Credit Unions Weigh the Risks and Benefits of Expanding Crypto Offerings
According to a PYMNTS survey of nearly 6,500 consumers and 152 executives, one in five credit union members already own cryptocurrency and even more consumers are considering using it to pay for purchases, a finding that advances the risk-reward debate CUs are facing as the consider if and how to embrace the trend. Learn more in “
Credit Union Innovation: Cryptocurrency As A Key To Member Loyalty,” a collaboration with
PSCU.
Inside the September Playbook
- 60%: Share of credit union executives who are interested in providing cryptocurrency services say they want their members to profit from investments in crypto
- 50%: Portion of credit union members who say they value product innovation, but not to such an extent to move their accounts to another financial institution
- 67%: Share of credit union members who say they want more payment options
