How BaaS Can Help FIs Win More Customers

Traditional Banks Risk Losing Ground to Banking-as-a-Service Rivals

Banks are brands, but consumers care more about the brands they engage with on mobile apps or social media, Mbanq’s Vlad Lounegov explains – and why he says legacy banks must innovate fast to avoid having BaaS rivals eat their lunch. Read more in the March edition of the “Embedded Finance Tracker®,” a collaboration with Galileo.

Inside the March Tracker
  • Mbanq CEO and co-founder Vladimir Lounegov explains how actionable data and diverse revenue are there for the taking for banks that can make the right BaaS moves.
  • Several factors, including increased online credit card spending and the introduction of new services, are fueling embedded finance growth.
  • PYMNTS explores how BaaS technology partnerships can help banks leverage the data from BaaS to unlock more personalization opportunities.

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