Google is forming a partnership with augmented reality (AR) startup Magic Leap. “We’ve shipped a couple of different versions of augmented reality devices so far,...
The CEO of Snap, developer of Snapchat, says the messaging platform is increasing its spending on artificial intelligence (AI) and machine learning. “There was a recognition...
Snapchat parent company Snap believes that augmented reality (AR) will be “one of the most meaningful advancements in computing that the world has ever seen.” Evan Spiegel, CEO...
As consumers demand more immersive, captivating eCommerce journeys, many are increasingly interested in adopting extended reality — augmented reality (AR) and virtual reality (VR) —...
Teamwork makes the dream work. And when the dream is an interoperable virtual reality (VR) world based on a proprietary operating system (OS), you are...
Frequently integrated into wearable devices such as smart glasses and headsets, extended reality (XR) technology — encompassing augmented reality (AR), virtual reality (VR) and mixed reality...
As the 100-day countdown to the 2024 Paris Olympic and Paralympic Games begins, anticipation is not just limited to the athletic feats but also the digital innovations...
Augmented reality (AR) software firm Basemark has raised $23 million in a new funding round. Based in Helsinki, Finland, Basemark makes augmented reality (AR) tools that...
As augmented reality and virtual reality expand the possibilities for eCommerce, Walmart and Amazon are stepping up their digital try-on capabilities to drive conversion. Walmart shared via emailed announcement...