TikTok Shop

TikTok Shop Puts European Plans on Hold, Concentrates on US
TikTok Shop Puts European Plans on Hold, Concentrates on US
May 31, 2024  |  Social Commerce

TikTok has reportedly decided to put its plans for expanding its eCommerce business in major European markets on hold. Instead, the ByteDance-owned social media platform...

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TikTok Shop Marks 500,000+ Merchants in the US
TikTok Shop Marks 500,000+ Merchants in the US
April 30, 2024  |  Social Commerce

TikTok saw its U.S. eCommerce merchant base more than double at the end of 2023. The social media platform says TikTok Shop had more than 500,000 merchants selling...

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Paramount Integrates Commerce as Media Giants Compete With TikTok Shop
Paramount Integrates Commerce as Media Giants Compete With TikTok Shop
April 10, 2024  |  Social Commerce

With social apps leading the charge in shoppable content, more traditional entertainment companies such as Paramount are seeking new solutions to hold their own amid...

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Brands Set Sights on Multibillion-Dollar TikTok Commerce Opportunity Despite Uncertainty
Brands Set Sights on Multibillion-Dollar TikTok Commerce Opportunity Despite Uncertainty
April 02, 2024  |  Social Commerce

Even as the future of TikTok hangs in the balance, brands continue to leverage the platform’s wide audience of young consumers to drive engagement and...

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eCommerce Marketplaces Crack Down on Fakes to Boost Consumer Trust
eCommerce Marketplaces Crack Down on Fakes to Boost Consumer Trust
March 29, 2024  |  eCommerce

With trust proving to be a key factor for consumers’ decisions about where they want to spend their money digitally, online merchants are cracking down...

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TikTok and GoTo Combine eCommerce Businesses in Indonesia
TikTok and GoTo Combine eCommerce Businesses in Indonesia
January 31, 2024  |  eCommerce

TikTok and GoTo, the largest digital ecosystem in Indonesia, announced the formation of a strategic partnership in Indonesia. With this deal, GoTo’s eCommerce company Tokopedia and TikTok Shop Indonesia have combined...

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TikTok Trials Feature to Make All Video Posts Shoppable
TikTok Trials Feature to Make All Video Posts Shoppable
January 29, 2024  |  eCommerce

TikTok is testing a new feature that aims to make all videos posted on the social media platform shoppable, allowing viewers to easily find and...

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Report: TikTok Targets $17 Billion in US eCommerce Volume
Report: TikTok Targets $17 Billion in US eCommerce Volume
January 04, 2024  |  eCommerce

TikTok reportedly hopes to expand its U.S. eCommerce business to $17.5 billion this year. That ten-fold increase, the subject of a Wednesday (Jan. 3) Bloomberg News...

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TikTok Invests $1.5 Billion in Indonesia’s eCommerce Platform Tokopedia
TikTok Invests $1.5 Billion in Indonesia’s eCommerce Platform Tokopedia
December 11, 2023  |  Acquisitions

TikTok is reportedly investing $1.5 billion in Tokopedia to salvage its Indonesian eCommerce efforts. The company is set to take a controlling 75.01% stake in Tokopedia, the eCommerce arm of Indonesia’s GoTo...

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