How Card-Linked Offers Drive Customer Loyalty

73% of Card Users Say They Prefer Cards with Linked Offers — But Just 41% Used Them Card-linked offers can attract new customers, but data shows merchants and issuers need to boost awareness to reap the benefits. PYMNTS Intelligence’s recent survey of 2,069 U.S. consumers finds that one-third are likely to switch to merchants that offer card-linked offers — yet 38% of holdouts have not used these rewards because they do not know they exist. Read more in “Leveraging Item-Level Receipt Data: How Card-Linked Offers Drive Customer Loyalty,” a collaboration with Banyan.
Inside the September Report
  • 65%: Share of card users who shop with brands or merchants where they are members of loyalty or rewards programs
  • 41%: Portion of card users who have used a card-linked offer program in the last 12 months
  • 38%: Share of consumers who have not used card-linked offers because they lack familiarity with these programs

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    Banyan Item-Level Receipt Data Report Series

    Card-Linked Offer Usage Over Time
    Card-Linked Offer Growth Hinges on First-Time Users
    Leveraging Item-Level Receipt Data: How Card-Linked Offers Helped Drive Year-End Spend
    Leveraging Item-Level Receipt Data: How Merchants Engaged Holiday Shoppers With Card-Linked Offers
    How Personalized Card-Linked Offers Drive Store Card Usage
    Why Data Infrastructure is Key to a Better Customer Experience
    How Integration Enables Innovation
    Tapping Into The Benefits Of Item-Level Receipt Data