social commerce

Zara Bringing Fast Fashion Live Shopping Shows to the US
Zara Bringing Fast Fashion Live Shopping Shows to the US
June 03, 2024  |  Retail

Zara is reportedly bringing its live-shopping broadcasts — already popular in China — to the U.S. The fast fashion brand is aiming for new ways...

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Facebook Records Highest Young Adult Use in Three Years
Facebook Records Highest Young Adult Use in Three Years
June 02, 2024  |  Meta

Meta Platforms says young adults are flocking to Facebook. “Facebook is still for everyone, but in order to build for the next generation of social...

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TikTok Shop Puts European Plans on Hold, Concentrates on US
TikTok Shop Puts European Plans on Hold, Concentrates on US
May 31, 2024  |  Social Commerce

TikTok has reportedly decided to put its plans for expanding its eCommerce business in major European markets on hold. Instead, the ByteDance-owned social media platform...

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TikTok Denies Report That It’s Developing US-Only Algorithm
TikTok Denies Report That It’s Developing US-Only Algorithm
May 30, 2024  |  Social Commerce

TikTok has denied a Reuters report that it is developing a clone of its recommendation algorithm specifically for its 170 million U.S. users. Reuters reported...

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Walmart Exec Details Immersive Experiences in Digital ‘Realm’
Walmart Exec Details Immersive Experiences in Digital ‘Realm’
May 29, 2024  |  Retail

Consumers increasingly want immersive eCommerce journeys, and Walmart is launching new digital shopping experiences to meet this demand. In an interview with PYMNTS following the...

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Walmart Takes Amazon Battle Into New Virtual Spaces
Walmart Takes Amazon Battle Into New Virtual Spaces
May 24, 2024  |  Retail

As Walmart and Amazon compete to win younger shoppers’ retail spending, the former is looking to capture Gen Z’s imaginations with new digital experiences to...

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TikTok Lowers Threshold for Creators to Join Affiliate Program
TikTok Lowers Threshold for Creators to Join Affiliate Program
May 23, 2024  |  Social Commerce

TikTok has reportedly lowered the threshold to join its affiliate program from 5,000 followers to 1,000. This change was not officially announced by TikTok, but it was...

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Ralph Lauren: Young Luxury Shoppers Tap Social Media for Inspiration
Ralph Lauren: Young Luxury Shoppers Tap Social Media for Inspiration
May 23, 2024  |  Social Commerce

Social commerce is not just for fast-fashion — young consumers wanting to expand their wardrobes are looking to their social feeds to inspire their luxury fashion...

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Department Stores Aim to Attract Gen Z and Millennials
Department Stores Aim to Attract Gen Z and Millennials
May 20, 2024  |  Retail

Macy’s, Kohl’s, Nordstrom and other department stores are reportedly facing a pressing challenge in attracting younger customers. The rise of social media, specialty retailers, big-box stores and online...

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