live shopping

Zara Bringing Fast Fashion Live Shopping Shows to the US
Zara Bringing Fast Fashion Live Shopping Shows to the US
June 03, 2024  |  Retail

Zara is reportedly bringing its live-shopping broadcasts — already popular in China — to the U.S. The fast fashion brand is aiming for new ways...

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TikTok Shop Goes Live in the U.S.
TikTok Shop Goes Live in the U.S.
September 12, 2023  |  Social Commerce

TikTok is rolling out its shopping platform to its U.S. audience.  “TikTok Shop will now bring shoppable videos and LIVE streams directly to For You...

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Shoppable Content Is Complicated; Its Future Shouldn’t Be
Shoppable Content Is Complicated; Its Future Shouldn’t Be
August 25, 2023  |  eCommerce

One of the more compelling stories to come out of the pandemic was the idea of shoppable content. The hyper-convenient purchase moment and context of...

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CommentSold Buys PopshopLive to Launch Creator Commerce Platform
CommentSold Buys PopshopLive to Launch Creator Commerce Platform
August 22, 2023  |  eCommerce

Live selling technology firm CommentSold says it has acquired mobile live streaming marketplace Popshoplive. The deal, announced Tuesday (Aug. 22), marks CommentSold’s (CS) entrance into direct-to-consumer commerce, the company...

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Instagram Ending Live Shopping as It Shifts to Other Experiences
Instagram Ending Live Shopping as It Shifts to Other Experiences
February 15, 2023  |  Shopping

Instagram will stop offering its users live shopping on March 16. Parent company Meta said in a post on the Instagram help center that while...

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Facebook Buys Video Shopping Startup For Marketplace
Facebook Buys Video Shopping Startup For Marketplace
December 20, 2019  |  Facebook

Earlier this year, Facebook acquired Packagd, a five-person startup that was building a shopping aspect for YouTube videos, according to a report by Bloomberg. The...

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