Zara is reportedly bringing its live-shopping broadcasts — already popular in China — to the U.S. The fast fashion brand is aiming for new ways...
TikTok is rolling out its shopping platform to its U.S. audience. “TikTok Shop will now bring shoppable videos and LIVE streams directly to For You...
One of the more compelling stories to come out of the pandemic was the idea of shoppable content. The hyper-convenient purchase moment and context of...
Live selling technology firm CommentSold says it has acquired mobile live streaming marketplace Popshoplive. The deal, announced Tuesday (Aug. 22), marks CommentSold’s (CS) entrance into direct-to-consumer commerce, the company...
Instagram will stop offering its users live shopping on March 16. Parent company Meta said in a post on the Instagram help center that while...
Earlier this year, Facebook acquired Packagd, a five-person startup that was building a shopping aspect for YouTube videos, according to a report by Bloomberg. The...