Social Media

Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
Consumers Are Fed Up With Tipping and Take to Social Media to Prove It
Consumers Are Fed Up With Tipping and Take to Social Media to Prove It
June 03, 2024  |  Economy

Social media offers a running commentary on consumer sentiment and serves as a barometer of backlash. It may be the case that tiplflation is pushing...

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Facebook Records Highest Young Adult Use in Three Years
Facebook Records Highest Young Adult Use in Three Years
June 02, 2024  |  Meta

Meta Platforms says young adults are flocking to Facebook. “Facebook is still for everyone, but in order to build for the next generation of social...

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Gap: Consumers Demand Fashion That Responds to of-the-Moment Trends
Gap: Consumers Demand Fashion That Responds to of-the-Moment Trends
May 31, 2024  |  Earnings

Consumers expect fashion retailers to meet their preferences as they evolve, Gap noted on its latest earnings call, with the rise of eCommerce speeding up...

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TikTok Shop Puts European Plans on Hold, Concentrates on US
TikTok Shop Puts European Plans on Hold, Concentrates on US
May 31, 2024  |  Social Commerce

TikTok has reportedly decided to put its plans for expanding its eCommerce business in major European markets on hold. Instead, the ByteDance-owned social media platform...

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TikTok Denies Report That It’s Developing US-Only Algorithm
TikTok Denies Report That It’s Developing US-Only Algorithm
May 30, 2024  |  Social Commerce

TikTok has denied a Reuters report that it is developing a clone of its recommendation algorithm specifically for its 170 million U.S. users. Reuters reported...

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Walmart Exec Details Immersive Experiences in Digital ‘Realm’
Walmart Exec Details Immersive Experiences in Digital ‘Realm’
May 29, 2024  |  Retail

Consumers increasingly want immersive eCommerce journeys, and Walmart is launching new digital shopping experiences to meet this demand. In an interview with PYMNTS following the...

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X CEO Linda Yaccarino Says Other Platforms Could Use Fact-Checking Feature
X CEO Linda Yaccarino Says Other Platforms Could Use Fact-Checking Feature
May 24, 2024  |  Technology

X CEO Linda Yaccarino said Friday (May 24) that the social media company could share its Community Notes feature with newspapers and other platforms. The crowd-sourced fact-checking feature can “force out bias,” Yaccarino...

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Walmart Takes Amazon Battle Into New Virtual Spaces
Walmart Takes Amazon Battle Into New Virtual Spaces
May 24, 2024  |  Retail

As Walmart and Amazon compete to win younger shoppers’ retail spending, the former is looking to capture Gen Z’s imaginations with new digital experiences to...

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TikTok Lowers Threshold for Creators to Join Affiliate Program
TikTok Lowers Threshold for Creators to Join Affiliate Program
May 23, 2024  |  Social Commerce

TikTok has reportedly lowered the threshold to join its affiliate program from 5,000 followers to 1,000. This change was not officially announced by TikTok, but it was...

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