Zara is reportedly bringing its live-shopping broadcasts — already popular in China — to the U.S. The fast fashion brand is aiming for new ways...
Consumers are increasingly engaging across multiple devices even for formerly passive activities, such as viewing films, creating a commerce opportunity for brands that can provide...
Spotify is raising the prices of its premium plans in the United States, saying it aims to invest in its product features. Beginning immediately for...
As Walmart and Amazon compete to win younger shoppers’ retail spending, the former is looking to capture Gen Z’s imaginations with new digital experiences to...
Apple has appealed a nearly $2 billion antitrust fine handed down by European regulators. As Reuters reported Tuesday (May 22), the appeal comes after the...
Streaming platforms have transformed the content and digital entertainment landscape. Platforms like Netflix, Amazon Prime Video, Hulu, and many others all offer subscribers access to...
As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive...
As commerce and entertainment become increasingly intertwined, high-intent consumers are still turning to brands’ and retailers’ websites to get their shoppable content. While commerce-integrated content such as shoppable livestreams...
Kroger and Walt Disney Co. are reportedly exploring a partnership that would offer the Disney+ streaming service to subscribers of Kroger’s grocery delivery program. If a deal is struck, Kroger Boost subscribers...