virtual reality

Virtual reality is a simulated experience that can be similar to or completely different from the real world. Applications of virtual reality can include entertainment and educational purposes. Other, distinct types of VR style technology include augmented reality and mixed reality.

(source: en.wikipedia.org)

Lowe’s to Pilot In-Store Mixed-Reality Experience for Kitchen Design
Lowe’s to Pilot In-Store Mixed-Reality Experience for Kitchen Design
June 03, 2024  |  Retail

Lowe’s is preparing to bring its Apple Vision Pro-powered kitchen design experience to its brick-and-mortar stores. Initially launched in February for the Apple Vision Pro, which...

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Apple Looks to Sell Vision Pro to Overseas Consumers
Apple Looks to Sell Vision Pro to Overseas Consumers
May 13, 2024  |  Apple

Will Apple’s mixed-reality headset be more popular overseas than it was in America? The tech giant is reportedly trying to find out. Apple is preparing...

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Consumers Want to Personalize Shopping With Extended Reality
Consumers Want to Personalize Shopping With Extended Reality
April 25, 2024  |  Retail

As consumers demand more immersive, captivating eCommerce journeys, many are increasingly interested in adopting extended reality — augmented reality (AR) and virtual reality (VR) —...

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Apple’s Marketing Head for Vision Pro Retires
Apple’s Marketing Head for Vision Pro Retires
April 24, 2024  |  Apple

Apple’s head of marketing for its new headset, the Vision Pro, has retired from his role.  Frank Casanova has worked at the Big Tech firm for 36...

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Meta Aims to Ignite Enterprise Productivity With Open Metaverse OS
Meta Aims to Ignite Enterprise Productivity With Open Metaverse OS
April 23, 2024  |  Meta

Teamwork makes the dream work. And when the dream is an interoperable virtual reality (VR) world based on a proprietary operating system (OS), you are...

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AR and VR Have Potential to Reshape Wearable Tech Landscape
AR and VR Have Potential to Reshape Wearable Tech Landscape
April 22, 2024  |  Wearables

Frequently integrated into wearable devices such as smart glasses and headsets, extended reality (XR) technology — encompassing augmented reality (AR), virtual reality (VR) and mixed reality...

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Digital Tools Go for Gold at Paris Summer Olympics
Digital Tools Go for Gold at Paris Summer Olympics
April 17, 2024  |  Technology

As the 100-day countdown to the 2024 Paris Olympic and Paralympic Games begins, anticipation is not just limited to the athletic feats but also the digital innovations...

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Meta Reality Labs Celebrates 10-Year Milestone, Has Lost $50+ Billion
Meta Reality Labs Celebrates 10-Year Milestone, Has Lost $50+ Billion
April 08, 2024  |  Metaverse

Meta’s Reality Labs division is now 10 years old. And in the past five years alone, since 2019, the division — which is responsible for...

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CFPB Monitoring Video Games, Virtual Worlds for Consumer Protection Compliance
CFPB Monitoring Video Games, Virtual Worlds for Consumer Protection Compliance
April 04, 2024  |  CFPB

The Consumer Financial Protection Bureau (CFPB) is monitoring video games and virtual worlds to ensure their compliance with federal consumer financial protection laws. This monitoring...

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