New Data: Card-Linked Offers Improve Relevance and Value

Card-Linked Offer Usage Over Time

Card-linked offers are becoming more attractive to consumers in areas they care about: relevance and better savings — if only the 11% of former users would notice, reveals PYMNTS Intelligence’s latest 39-page study, “Card-Linked Offer Usage Over Time,” a collaboration with Banyan.

Inside the May Study
  • 69%: Portion of consumers who increased their card-linked offer usage in the last year and are likely to increase their use in the coming 12 months
  • 62%: Share of card-linked offer users who are more satisfied with the relevancy of offers they received this year than last year
  • 22%: Portion of past card-linked offer users who say a lack of relevant deals keeps them from coming back

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